Carbon labelling is more and more implemented by brands, with a focus on detail and creative visualization.
The SaladStop! restaurant chain Singapore-based has included carbon labels throughout its menu, and British energy drink Tenzing is introducing carbon footprint labelling in partnership with Carbon Cloud.
Norwegian furniture manufacturer Vestre has created independently verified environmental product certificates for its products, which will be displayed along with the price. In Colombia, the premium supermarket Carulla shows in its parking lots how much carbon is not emitted by using solar panels to power its stores.
Granular information and useful visualization are essential for effective labelling.
The sustainable impact statements made by the US beauty brand Cocokind describe the carbon emissions for each processing step and offer guidelines for recycling.
At the 2021 spring edition of Intertextile Shanghai, Hangzhou-based fashion brand Eifini and Austrian fibre brand Lenzing displayed carbon labels that compare the data with a tangible example (e.g. driving a car at a certain distance).
The New York-based design studio Extraordinary Facility has created a game to help people visualize carbon quantities by comparing carbon weights to buildings or transport methods.
Possible course of action:
work with expert third parties to ensure accurate and transparent carbon labelling. Help customers visualize the figures by including tangible comparisons or by providing useful information on how to recycle products effectively.
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