Global programs are fuelling creative approaches to raise awareness and tackle the climate crisis, including video games and entertainment.
The UN has declared 2021 the International year of the creative economy for sustainable development, adopting a resolution presented by Indonesia and supported by 81 countries, and has also launched in the gaming world ‘Reset Earth’, in which players compete to protect the ozone layer.
Swarovski Foundation Institute launched ‘Creatives for Our Future’, an international program with the United Nations Office of Partnerships, aimed to accelerate the next generation of creative talents in the sustainability field.
The project will begin in December 2021, offering scholarships, mentoring, training and networking.
Sustainability is also increasingly at the center of creative culture.
British magazine Marie Claire hosted its first festival on sustainability, celebrating sustainable living, fashion and beauty, while a new comedy show on climate collapse, Ain't Your Mama's Heat Wave, premiered at the Environmental Washington DC Film Festival.
To celebrate the Tree Planting Day (March, 12th) in China, the WWF ‘Together’ app was launched, allowing users to interact with wildlife and nature, bringing pandas and forests to their home using the AR.
Possible course of action:
recognize the increased cultural impact of programming and events focused on sustainability by bringing them into the marketing plan in order to involve consumers.
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