Whilst many brands invest a great part of their attention and funds into global warming prevention, there also exists ample opportunity for consumer-oriented climate disaster education, for people of all ages.
In the face of unprecedented disasters, companies, NGOs and governments are investing in programmes that aid the education of individuals on climate knowledge. In New Zealand, a new curriculum includes scientifically backed material on the climate crisis, as well as tools for students to plan activism and tackle eco-anxiety.
In Bangladesh, Shidhulai Swanirvar Sangstha - a non-profit group - uses a more practical approach. The programme manages floating schools in flood-prone areas during monsoon season, with the objective of educating students on the climate crisis, sustainable agriculture and the life cycle of nearby rivers.
Practical education on what to do after disasters take place is essential. In fact, in the days following hurricane Ida in Louisiana, many deaths were reported as being caused by carbon monoxide poisoning, purportedly due to improper use of generators.
Brands and content creators can take advantage of the average consumer’s lack of survival skills, by developing educational and persuasive media.
New York City’s new Rainboots on the Ground programme is the first to share educational information on evacuation procedures for inhabitants of basements and other vulnerable residences.
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