Consumers are demanding more than simple measures that entail a reduced environmental impact, directing the focus of companies towards the concept of regeneration.
A regenerative business approach is focused on the restoration of the health of individuals, communities and the planet, in such a fashion that regenerative companies are capable of obtaining more impactful results than those that focus solely on sustainability.
Part of this initiative will give way to the establishment of a new movement, focused on regenerative design in 2022.
Regenerative agriculture has been employed in the food industry for years, with an evidently growing significance to companies’ objectives. Mars and Cargill are two giants of the industry that specifically set regenerative agriculture as a business objective.
Unilever has also placed the practices of regenerative agriculture at the centre of its vision, «Positive Beauty».
Similarly, Coyuchi invests in the restoration of Jalama Canyon Ranch, one of the vastest expanses of land used for regenerative agriculture in California.
The company states that it believes to be on the steady path towards becoming the first home brand to release a regenerative product, made with biological cotton, by 2023.
Possible course of action:
immediately start investigating regenerative practices, focusing on areas where a true difference can be made.
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