«Made-to-order»to reduce waste

Made-to-order has long been a staple for luxury brands - fashion or home - but this concept is increasingly adopted by multitudes of brands in all sectors, with a broad range of final pricing.I marchi di moda Giorgio Armani e Ralph Lauren hanno a sua volta lanciato l’offerta "su ordinazione", il primo estendendo il suo servizio alle proposte per donna e il secondo offrendo un made-to-order della sua riconoscibile polo icona.

Fashion brands, Giorgio Armani and Ralph Lauren were also among to adopt offers of this kind, the prior extending this service to female apparel and the latter offering made-to-order units of its iconic polo.

A series of other fashion brands are emerging with this type of offer, including Toast, Oyuna and Before July.

Made-to-order is also gaining prominence in other sectors: Mario Cucinella Architetti and WASP have just completed a concept called TECLA, a 3D printed house made of earth.

In the meantime, the South Korean beauty brand, Amorepacific has a service called Bathbot, which produces personalised bathroom products, in terms of fragrances and colours.

Iberia, the airline, has launched a service through which customers can pre-purchase onboard snacks and meals, so that the company only brings aboard the food and drink that clients will effectively consume.