The development of innovative packaging is a part of the push for greater sustainability, experimenting with new biomaterials, so as to obtain novel, smarter solutions.
In Indonesia, brands are making use of traditional crops and their derivatives, such as algae, cassava starch and sugar cane fibres, in order to create sustainable alternatives to plastic packaging. Avani Eco, a Balinese company, produces cassava based shopping bags and take-away food containers made with bagasse, a dry and fibrous byproduct of sugarcane processing.
In Singapore, The Verdant Lab, a zero-waste, artisanal lifestyle brand, offers its customers a selection of liquid products, utilising recycled bottles that can be returned to their shops; the company also sells zero-waste solid soaps, wrapped in glassine and packaged in 100% recycled paper boxes.
n the same way, in the United States, cosmetics brand, CoverGirl, has redesigned the packaging of its Clean Pressed Powder collection, reducing its volume by 35%.
In Europe, the Kellogg Wellbeing Manifesto aims to reduce the carbon footprint of its cereal packaging, by removing excess air from their bags and reducing their size. This change will reduce CO2 emissions by about 700 tonnes per year.
Possible course of action:
redesign and reduce the volume of packaging and containers, opting for, where possible, vacuum packaging. Replace plastic with alternative biomaterials, working with manufacturers of sustainable packaging.
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