Brands are redesigning the way ink is used in packaging or completely removing it to reduce its environmental impact.
The new Gucci packaging uses a unique green colour and is also embossed with a pattern to reduce the use of inks. The paper and cardboard used in the packaging come from sustainably managed forests and the paper is uncoated so as to be fully recyclable.
Dutch design studio Packadore Collective has created a concept for laundry detergent packaging, called White is the New Green, which also uses embossing, thus completely eliminating the need for ink.
The labels of the Brazilian brand 'positiv.a' are screen printed with water-based ink, while the US brand 'No Evil Foods' uses kraft cardboard and plant-based inks to ensure that its packaging is recyclable and compostable at home.
Taking a different approach in using ink, MIT engineers developed a Velcro-like sensor made from edible moth silk micro-needles, which pierce plastic packaging to taste food and detect contamination and spoilage. The sensors are printed with inks that change color when they come in contact with fluids of a certain pH range. Once optimized, the engineers envision the sensor could be used along the supply chain, helping to stop food waste.
Possible course of action:
explore ways to reduce or replace inks and surface coatings in packaging to enable recyclability. Where inks are used, make sure they work more tuned into sustainability goals.
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